Competitive Intel Digest Template (Copy/Paste)
A ready-to-use template for tracking competitor moves weekly. Perfect for product managers, founders, and strategy teams who need to keep stakeholders aligned without spending hours on research.
# Competitive Intel Digest **Week of:** [Date] **Prepared by:** [Your name] ## Key Developments This Week ### [Competitor A] - **What:** [Brief description of the change/announcement] - **Source:** [Link] - **Implication:** [What this means for us] ### [Competitor B] - **What:** [Brief description] - **Source:** [Link] - **Implication:** [What this means for us] ## Pricing & Packaging Changes - [None this week / or describe changes] ## New Features Shipped - [Competitor]: [Feature] — [One line on significance] ## Hiring Signals - [Competitor] posting for [X roles] in [area] — suggests investment in [Y] ## Items to Watch - [Thing to follow up on next week] ## Action Items - [ ] [Action for product team] - [ ] [Action for sales/marketing] - [ ] [Follow-up for next week]
How to Use This Weekly
Copy the template
Paste it into your team wiki, Notion, Google Docs, or Slack channel.
Fill it in every Friday
Spend 15-20 minutes reviewing competitor activity and filling in the sections that apply.
Share with your team
Post it in Slack or email it to stakeholders so everyone starts Monday aligned.
Automate the hard part
Use The Weekly Byte to get competitor updates delivered automatically — then just paste the highlights into the template.
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Read guideTrack competitors automatically with The Weekly Byte
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